
We may earn commission from links on this page, but we only recommend products we back. Why Trust Us?
1
Best Overall
TRESemmé Keratin Smooth Color Shampoo

1
Best Overall
TRESemmé Keratin Smooth Color Shampoo
Pros
Best at preventing color fade in our tests
Bargain price
Cons
Not sulfate-free
Keep your ‘do from fading fast with the Tresemmé shampoo and matching conditioner that best helped retain color in the GH Beauty Lab’s most recent test — the pair was also the consumer tester favorite. Though a sulfate formula, hair samples showed the least color change after 20 washes and 10 hours of UV exposure in Lab evaluations. Plus, this color-safe drugstore duo was the most affordable option we tested. Made with frizz-smoothing keratin and marula oil, the formula had testers saying it “felt creamy and rich like expensive salon-quality products.”
Hair Type | Dry, frizzy |
---|---|
Sulfate-Free | No |
Size | 22 fl. oz |
2
Best Value
L’Oreal Paris EverPure Sulfate Free Moisture Shampoo

2
Best Value
L’Oreal Paris EverPure Sulfate Free Moisture Shampoo
Pros
Kept color from fading for four weeks
Cons
Some shoppers thought it left hair feeling dry
A GH Beauty Lab go-to, this bargain-price sulfate-free L’Oréal Paris formula is made to both preserve color and soften strands. In a consumer study, the majority of women who used the shampoo and matching conditioner found that it helped hair color stay “pure” after four weeks of use, Lab data evaluation found. Just note that some online reviewers who have damaged hair found it drying.
Hair Type | Oily |
---|---|
Sulfate-Free | Yes |
Size | 8.5 fl. oz |
3
Best for Dry Hair
Davines NOUNOU Shampoo

3
Best for Dry Hair
Davines NOUNOU Shampoo
Pros
Leaves hair feeling cleaner
Lathers nicely
Cons
Some online reviewers say the price isn’t on par with the amount of product
Dry, brittle ends are a risk you take with dye jobs. Thankfully, Davine’s NouNou shampoo aims to deeply nourish dehydrated hair while offering a “rich, creamy lather,” according to celebrity hairstylist Clariss Rubenstein. Color-treated (especially bleached) hair tends to oxidize more than non-color-treated hair. Given that, Rubenstein says properly nourished, hydrated and moisturized hair helps color oxidize less. She recommends Davines because it makes hair feel “cared for, clean and not stripped of any natural oil.”
Hair Type | Dry, damaged |
---|---|
Sulfate-Free | Yes |
Size | 8.45 fl. oz |
Advertisement – Continue Reading Below
4
Best Clarifying
Nexxus Color Assure Radiant Color Care Shampoo

4
Best Clarifying
Nexxus Color Assure Radiant Color Care Shampoo
Pros
Purifies hair
Good value
Cons
One shopper said it did not lather as well
This reasonably priced protein-infused shampoo and its conditioner counterpart from Nexxus win the praises of color pros thanks to its ability to remove product buildup without stripping color. “It prevents fading on any color-treated hair and maintains hair health,” says New York City colorist Patrick Kyle. One Amazon reviewer wrote that it takes a decent amount of shampoo to get a good lather, however.
Hair Type | All |
---|---|
Sulfate-Free | Yes |
Size | 13.5 fl. oz |
5
Best Strengthening
BlondMe All Blondes Rich Shampoo
5
Best Strengthening
BlondMe All Blondes Rich Shampoo
Now 25% Off
Pros
Gentle cleansing
Helps prevent color fading
Cons
Not as hydrating, according to online reviews
Keep color protection top of mind with a shampoo that celebrity hairstylist Michael Dueñas raves “helps strengthen the hair internally and closes the cuticle, ensuring that your color lasts longer with less fading.” The castor oil ingredient leaves hair feeling incredibly soft and shiny, he adds. It’s “also gentle with cleansing and retains your hair’s natural moisture, ensuring you don’t strip away your artificial color,” says Dueñas. While online reviewers enjoyed the formula, one added that it dried out their hair slightly.
Hair Type | Normal, coarse |
---|---|
Sulfate-Free | Yes |
Size | 10 fl. oz |
6
Best Moisturizing
Pureology Strength Cure Shampoo

6
Best Moisturizing
Pureology Strength Cure Shampoo
Pros
Noticeably softens dry hair
Salon quality
Cons
Pricey
From a brand created specifically for color care, this Pureology shampoo and its conditioner formulations contain proteins and botanical oils to fortify and nourish dry, damaged strands. “I couldn’t believe how soft and lush my hair felt after using these, even right after it was bleached,” marvels GH’s beauty director April Franzino. The shampoo comes with a higher price tag, though we think the hefty amount of product keeps this at a good value.
Hair Type | All |
---|---|
Sulfate-Free | Yes |
Size | 9 or 33.8 fl. oz |
Advertisement – Continue Reading Below
7
Best for Highlighted Hair
Fekkai Technician Color Shampoo

7
Best for Highlighted Hair
Fekkai Technician Color Shampoo
Pros
Extends the vibrancy of highlighted hair
Leaves hair feeling more clean and hydrated
Cons
May take more effort to lather
Great for keeping her highlighted hair looking fresh, Franzino also enjoys this color-safe shampoo for how well it leaves her hair feeling clean but not dehydrated. “Plus, the scent is amazing and makes showering feel luxurious!” she adds about its peachy smell with tropical notes. Paired with its companion conditioner, the brand claims that the duo gently cleanses colored hair. That said, some shoppers had trouble getting it to lather well, which led to shampooing twice for a more satisfying cleanse.
Hair Type | Dry, porous |
---|---|
Sulfate-Free | Yes |
Size | 8.5 fl. oz |
8
Best for Shine
Shu Uemura Color Lustre Sulfate-Free Brilliant Glaze Shampoo

8
Best for Shine
Shu Uemura Color Lustre Sulfate-Free Brilliant Glaze Shampoo
Pros
Leaves hair feeling soft
Cons
Not as moisturizing on the scalp, reviewers say
For a luxe sulfate-free option that increases vibrancy, check out Shu Uemura’s color-protecting shampoo and conditioner, recommended by Meri Kate O’Connor, a colorist at Cooper Salon in West Hollywood, CA. “These have refining lipids that help to protect the cortex of the hair, where the color goes, so your shade lasts longer — and hair is left shiny and soft,” she explains. Those with dry scalps reported online that it felt less moisturizing, so oily hair types may benefit more.
Hair Type | All |
---|---|
Sulfate-Free | Yes |
Size | 10 fl. oz |
9
Best for Dandruff
Procter & Gamble Supreme Color Protect Shampoo

9
Best for Dandruff
Procter & Gamble Supreme Color Protect Shampoo
Pros
Made with flake-fighting active ingredient
Good value
Cons
May not be ideal for curly hair types, according to online shoppers
Created by the gold standard anti-dandruff brand, this Head & Shoulders shampoo and conditioner created for color-treated hair both contain the flake-fighting active ingredient pyrithione zinc. “Not only is dandruff is at bay, [but] my hair is [also] shiny, smooth and smells wonderful!” reports one reviewer. Adding nourishment to the equation, the formula combines manuka honey and argan oil. However, online reviewers with curly hair — kinky textures, especially — noted that it wasn’t as effective at detangling.
Hair Type | Dry, itchy scalp |
---|---|
Sulfate-Free | Yes |
Size | 11.8 fl. oz |
Advertisement – Continue Reading Below
10
Best for Textured Hair
Goldwell Kerasilk Color Gentle Shampoo

10
Best for Textured Hair
Goldwell Kerasilk Color Gentle Shampoo
Now 28% Off
Pros
Smoothing benefits
Formula feels luxurious
Cons
May be a bit greasy for some hair types
To keep hair color from fading, O’Connor turns to this pair from Goldwell, a collection specially tailored to smooth strands. If you want to make coarse or textured hair silky, she says the shampoo and conditioner are infused with keratin to add extra smoothness and shine. Oily hair types: It’s worth keeping in mind that a few online reviewers reported that it left a greasy residue behind.
Hair Type | Damaged, dry, frizzy or curly |
---|---|
Sulfate-Free | Yes |
Size | 8.4 fl. oz |
11
Best for Blondes
Matrix Total Results Unbreak My Blonde Shampoo

11
Best for Blondes
Matrix Total Results Unbreak My Blonde Shampoo
Now 38% Off
Pros
Conditioning
Boosts shine
Cons
Could be too heavy for fine hair types
If you’re on the search for shampoo for colored hair, opt for this stylist favorite. Celebrity colorist and Matrix brand ambassador Rachel Bodt recommends the My Blonde collection to all her clients who have gotten any sort of chemical lightening service, not just blondes. “Unbreak My Blonde is a three-part, shampoo, conditioning and leave-in treatment, meant to revive hair damaged by chemical lightening — leaving hair soft and shiny.” The only con: an Ulta reviewer who has fine, thin hair says it felt too heavy and hydrating.
Hair Type | Damaged |
---|---|
Sulfate-Free | Yes |
Size | 33.8 fl. oz |
How we test color-safe shampoos

The Good Housekeeping Institute Beauty Lab tests shampoos for colored hair alongside each brand’s matching conditioners, putting the pairs through a number of rigorous evaluations to see how well they perform. During our most recent test, Lab scientists prescreened over 160 shampoo and conditioner duos, narrowing them down to the top 10 formulas.
In the Lab, our chemists performed repeated fade-resistance testing on human hair swatches to mimic real-world conditions, including shampooing, conditioning, blow-drying and repeated exposure to UV light. They also distributed the label-masked shampoos and conditioners to consumer testers around the country, who used the products for two weeks, then evaluated the product’s attributes, the look of their color and the feel of their hair after use.
Advertisement – Continue Reading Below
What to look for in a shampoo for colored hair

✔️ Opt for strengthening ingredients. Look for ingredients like citric acid, which strengthens bonds weakened from the hair-lightening process. Bodt recommends Matrix Unbreak My Blonde collection for its ability to revive damaged hair.
✔️ Look for “sulfate-free” formulas. Sulfates sud the hair and cause pigment loss, says Bodt. When you have heavily bleached hair you will want to incorporate something that has a bonding treatment or protein and moisture.
Why trust Good Housekeeping?

Jacqueline Saguin covers all things beauty and beyond for the GH Institute. Before GH, she worked on Insider’s style and beauty reviews vertical, where she evaluated skincare, makeup, haircare and more. She flexes her research and reporting skills by working closely with the experts in the Beauty Lab to put together product reviews on the very best haircare out there, according to consumer and Lab testing. For this article, she also worked with Good Housekeeping‘s Beauty Director, April Franzino, who has over a decade of experience translating the Good Housekeeping Institute Beauty Lab’s rigorous product testing into compelling, factually accurate editorial.

Commerce Editor
Jacqueline (she/her) covers all things e-commerce in beauty, lifestyle and beyond for the Good Housekeeping Institute. Before joining GH in 2021, she was a style and beauty reviews fellow at Insider, testing viral trends, reviewing sustainable brands and more. She’s a graduate of the University of Florida’s School of Journalism, with a specialty in magazines and mass communication.
Watch Next

Advertisement – Continue Reading Below
Advertisement – Continue Reading Below
link