Natural Food Coloring Additive Trends & Innovations


New Intelligence Brief Looks at the Rising Demand for Clean-Label Food Dyes and Highlights Natural Alternatives to Common Food Colors on the Market

Chicago, IL: PreScouter, a Chicago-based research intelligence company, has released a new Intelligence Brief that examines the current trend toward the replacement of synthetic food and beverage colorants with natural alternatives. With demand for clean-label ingredients on the rise, PreScouter presents this Intelligence Brief to help companies learn about the current direction of natural food coloring additives and exemplify some innovative commercially available approaches that offer opportunities for making appealing colored food products without sacrificing quality.

Recent bans on colored food additives that are deemed “unsafe” are accelerating the development of natural dyes capable of matching brighter hues and the required stability. For example, the European Commission is phasing out the use of titanium dioxide (TIO₂) as a food additive, while France, which already banned the substance, has launched a systematic plan to assess engineered nanomaterials with the potential to be used as food additives and ingredients with a nutritional function.

These types of regulations are limiting the use of artificial dyes and are helping to propel the demand for natural food coloring additives, with a potential market that could reach US$3.2 billion by 2027.

“Increased demand for the use of natural food colors is forcing the food and beverage industry to adapt rapidly,” says Jorge Hurtado, PreScouter Team Leader and co-author of the brief. “There is solid evidence indicating that science is providing the new developments that are broadening the palette of natural food colors and making them as stable as their artificial counterparts,” he adds.

In addition to looking at global trends in clean-label food and beverage colorings, PreScouter’s Intelligence Brief also looks at relevant patent applications, highlights some of the innovations addressing the production of natural food colorants at large scale, and profiles several companies that are currently providing natural alternatives to common food colors.

As Hurtado points out, “It appears that the F&B industry is heading toward a ‘new’ segment business that can make a bold statement to their customers that clean-label products are here to stay.”

About PreScouter, Inc.: PreScouter provides research support services to help business leaders make better R&D, product development, and corporate development decisions. PreScouter’s custom-selected teams of Advanced Degree Researchers and Subject Matter Experts connect business leaders with new markets, commercializable technologies, industry-impacting startups, and other actionable data. PreScouter’s growing list of 500+ clients includes Pepsi, NASA, BASF, Airbus and Netflix. For more info, please visit


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