Walmart Is Now Promoting TikTok’s Viral Pink Sauce


The Pepto Bismol-colored condiment that produced waves on social media past summertime is now readily available at Walmart.

The vivid sauce, aptly named “Pink Sauce,” created its initial debut in June when Chef Pii, a Miami-based mostly private chef and TikTok creator, uploaded a video clip of herself dipping a hen tender into the mysterious incredibly hot pink concoction. From there, the chef posted numerous movies of the sauce remaining paired with numerous food items this sort of as gyros, tacos, fried shrimp, burgers and fries.

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The sauce finally went viral on social media, with #pinksauce now drawing in 644 million sights on TikTok by itself. About seven months immediately after its introduction, Chef Pii partnered with Dave’s Gourmet, a meals firm that sells sauces, to carry the pink product or service into the mainstream. The sauce will now be sold in more than 4,300 Walmart outlets and on-line right until July 2023. Vegan and gluten-cost-free types will be available, as properly.

pink sauce bottle
Courtesy of Dave’s Connoisseur

Despite its existence at America’s most significant retailer, the viral Pink Sauce has not gone with out its truthful share of backlash. Chef Pii earlier attempted to promote the solution herself for $20, but gained criticism for misprinted diet labels, inconsistent product coloring, very poor packaging that resulted in leaking bottles, as perfectly as a absence of good storage directions despite milk becoming outlined as an component.

As reported by Men and women, Chef Pii also didn’t explain the sauce’s taste right before transport bottles to clients. On the other hand, she afterwards shared the sauce’s components, which included sunflower seed oil, honey, chili, garlic, and dragon fruit, which gives the condiment its distinct pink hue.

Dave’s Connoisseur observed in a push launch, “…a lack of commercial foods generation information led to sizeable road blocks,” introducing that “generation was paused.” This resulted in the sauce business signing up for forces with Chef Pii. As Pink Sauce’s exceptional provider and distributor, Dave’s Gourmand is now producing the now-shelf-stable sauce less than Fda rules.

The Los Angeles Moments documented that Chef Pii’s only two prerequisites for the mass-produced sauce had been that “the color continue to be all-natural and that the taste profile—described as a sweet and sour sauce—remain the exact same.”

To be certain that the item was “safe and sound and scalable for mass intake,” Dave’s Gourmand tweaked Pink Sauce’s recipe and packaging. The sauce now is composed of the identical dragon fruit foundation with coconut product, canola oil, onion powder, ranch flavoring, and other shelf-safe ingredients.

Pink Sauce is now out there in 13-ounce bottles for all-around $8.

Brianna Ruback

Brianna is the Editorial Assistant at Consume This, Not That! She attended Ithaca Higher education, wherever she graduated with a degree in Journalism and a slight in Conversation Research.Read more about Brianna


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